Managing Partner, ex VP Amazon Logistics Europe - PHC
I've been teaching with Zensimu games for more than 7 years. And it's a delight.
I've started with the Beer Game in my class at the University of Luxembourg for our Master in Logistic and Supply Chain. Since I've been using it to educate MBAs (International and Executive) to supply chain challenges.
The game is truly fantastic making the teaching experience of Bullwhip and role of the coordination so clear to the students. Always a great moment of fun. And the platform is really engaging for the students.
While I use it mostly face to face, I've started to use it remotely via video conf.
The game is easy to control and very complete in term of details and data shown.
I even recently started to use the Lean Game which is also full of potential to teach operation excellence.
I can only recommend
University of Applied Sciences Zwickau
Zensimu's Beer Game is the perfect tool to show how companies behave in supply chains. It illustrates important business fundamentals and demonstrates the reasons behind complex planning systems such as ERP systems. In contrast to the physical board game, it is much easier to play and can be customized more easily.
Professor - Fordham University
Exceptional Teaching Tools for Engaging Undergraduate Students in Supply Chain Management!
I can't say enough positive things about the Zensimu Online Beer Game! As a professor teaching an undergraduate Operations and Supply Chain Management core course at American University, I often face the challenge of motivating and engaging students who might not naturally be inclined toward this subject matter. The Zensimu Beer Game has truly been a game-changer—literally!
I had my students work in pairs and assigned everyone to the warehouse role. This setup ensures consistency and avoids skewed results caused by non-serious orders, an issue I’ve encountered in the past. The ability to create direct-access links that students can use from the course’s website—automatically assigning them to the warehouse role—makes the game setup incredibly smooth and foolproof.
The game’s flexibility to customize scenarios allowed me to design a 3-stage supply chain game that perfectly aligned with the example used in the follow-up video lesson. This seamless connection between in-class gameplay and post-class content greatly enhances my ability to reference their direct experiences when explaining key concepts and drives of the Bullwhip Effect.
One of the standout features is the detailed visual summary of results. It aggregates team performances and costs, which I can display immediately upon completion of the exercise. This feature allows me to quickly identify the group that minimized costs at the warehouse stage. I offer extra credit to the winning team, which has proven to be a powerful motivator. Students become deeply invested in their decisions, taking the activity seriously and, as a result, significantly enhancing their learning and engagement.
The fact that I personally cover the cost of access—since my university doesn’t allocate funds for such tools—speaks volumes about its value. This game is far more than an educational tool; it’s an indispensable part of my teaching strategy. I wholeheartedly recommend it to anyone seeking to bring supply chain management lessons to life and provide students with an unforgettable, hands-on learning experience. Five stars all the way!
Professor, Supply Chain Management - Milwaukee Area Technical College
The Beer Game by Zensimu is an incredible tool for anyone looking to experience the intricacies of supply chain management in an engaging and immersive way. As a college professor teaching Supply Chain Management, I’ve found this simulation to be an invaluable asset in helping students understand the real-world dynamics of logistics, inventory, and production planning.
This game brings theory to life! What makes it stand out is the simplicity of its setup combined with the depth of the learning outcomes. The interface is intuitive, which allows both students and professionals to dive straight into the action without being bogged down by technical difficulties. It captures the ripple effects of decision-making and communication lapses in a supply chain in such a way that the infamous "bullwhip effect" becomes tangible and easy to comprehend.
Watching students collaborate, strategize, and adapt to changes in the supply chain environment is where the magic happens. The simulation challenges participants to balance demand, manage stock efficiently, and work seamlessly as a team. It's not only educational but also fun—students walk away from the experience with key insights that stick with them well beyond the classroom.
For educators and trainers, The Beer Game is a must-have tool in the supply chain teaching toolkit. Whether you're new to supply chain concepts or a seasoned professional looking for a refresher, this simulation captures the essence of real-world operations in an engaging, fast-paced format. Highly recommended!
The Lean Game and Beer Game simulations within the Zensimu platform have been tremendous enablers to the learning objectives of my Introduction to Process Analytics course (introducing supply chain and operations management fundamentals). The students are highly engaged and able to process the concepts more fully with the help of the simulation.
Professor for Purchasing and Supply Management
The supply chain simulation from Zensimu (Beergame) is an excellent tool that I regularly use in my courses. The bullwhip effect in particular is illustrated clearly and tangibly for students. The simulation not only promotes an understanding of complex processes in the supply chain, but also provides an ideal basis for building on this experience didactically. Highly recommended for anyone who wants to teach supply chain management in a practical way!
Lecturer & Program Director
Zensimu's electronic beer game is the best version on the market today. It captures the essential learnings of the game and its analytics are excellent. It was easy to configure and facilitate. My students benefited enormously. As an expert with decades of experience in the classic manual version of the Beer Game, Zensimu convinced me with its quality and user-friendliness.
Senior Researcher Supply Chain Strategy & Development
I have been using Zensimu Games since 2020 as part of online seminars for Supply Chain Management within a remote study curse (B.SC in Logistics). Since then, I have performed the seminar 4 to 5 times a year, mostly with the traditional beer game. As a seminar leader with more than 20 years of experience, I am very impressed by the functionality of Zensimu: The participants can get started after a very short introduction and it is very easy for me to lead several games at the same time. The various diagrams allow a vivid representation of the effects that occur in the game. Compared to the classic board game, the supervision effort is very low. Finally, I really like the fact that Zensimu is constantly working on improving the Beer Game and also frequently introduces new games. Overall, I am very satisfied with the tool and the support services.