Supply Chain expert

Anca Tomos

I really like the experience of working with Zensimu and I am really grateful that they are bringing this learning method on the market. The sessions I have with my colleagues are very vell rated, the game is very engaging. Zensimu is very prompt in offering support when needed.

Senior Lecturer

Dr. Alexander J. Zwagerman

Games from Zensimu have provided insights for my students that really make the theory come alive.

Laura Ferreira-Cesar

Zensimu has been an essential tool to demonstrate supply chain and planning concepts to colleagues and clients. The game is always a huge success with teams, creating a fun, competitive environment for learning 

Professor

Dorothy Klotz

Exceptional Teaching Tools for Engaging Undergraduate Students in Supply Chain Management!
I can't say enough positive things about the Zensimu Online Beer Game! As a professor teaching an undergraduate Operations and Supply Chain Management core course at American University, I often face the challenge of motivating and engaging students who might not naturally be inclined toward this subject matter. The Zensimu Beer Game has truly been a game-changer—literally!
I had my students work in pairs and assigned everyone to the warehouse role. This setup ensures consistency and avoids skewed results caused by non-serious orders, an issue I’ve encountered in the past. The ability to create direct-access links that students can use from the course’s website—automatically assigning them to the warehouse role—makes the game setup incredibly smooth and foolproof.
The game’s flexibility to customize scenarios allowed me to design a 3-stage supply chain game that perfectly aligned with the example used in the follow-up video lesson. This seamless connection between in-class gameplay and post-class content greatly enhances my ability to reference their direct experiences when explaining key concepts and drives of the Bullwhip Effect.
One of the standout features is the detailed visual summary of results. It aggregates team performances and costs, which I can display immediately upon completion of the exercise. This feature allows me to quickly identify the group that minimized costs at the warehouse stage. I offer extra credit to the winning team, which has proven to be a powerful motivator. Students become deeply invested in their decisions, taking the activity seriously and, as a result, significantly enhancing their learning and engagement.
The fact that I personally cover the cost of access—since my university doesn’t allocate funds for such tools—speaks volumes about its value. This game is far more than an educational tool; it’s an indispensable part of my teaching strategy. I wholeheartedly recommend it to anyone seeking to bring supply chain management lessons to life and provide students with an unforgettable, hands-on learning experience. Five stars all the way! 


President / Consultant

Brent V Peterson

After research I selected the lean Zensimu game for an Operations leadership team profile session. We ran it with 13 participants, 3 teams and each team had an observer paying attention to team dynamics. Things ran smoothly, the teams really liked the analytics and relevance of lean tools to their work. The team practicing the best collaboration won which reinforced the intended objective. With some practice on your own this is a great 2 hour practical experience for a team trying to get better. 

Procurement Manager

Pieter Mulder

We used the Beergame simulation tool at a procurement seminar for purchasers at the International Committee of the Red Cross. For this activity we invited all internal logistics stakeholders to participate in the exercise, to maximize the the awareness and impact of all actors across the Supply Chain. A great and fun way to learn about the bullwhip effect and how to manage it.

Managing Partner, ex VP Amazon Logistics Europe

Philippe Hemard

I've been teaching with Zensimu games for more than 7 years. And it's a delight.

I've started with the Beer Game in my class at the University of Luxembourg for our Master in Logistic and Supply Chain. Since I've been using it to educate MBAs (International and Executive) to supply chain challenges.

The game is truly fantastic making the teaching experience of Bullwhip and role of the coordination so clear to the students. Always a great moment of fun. And the platform is really engaging for the students.
While I use it mostly face to face, I've started to use it remotely via video conf.
The game is easy to control and very complete in term of details and data shown.

I even recently started to use the Lean Game which is also full of potential to teach operation excellence.

I can only recommend

Project Manager

Philine Landesvatter

Working together has been incredibly valuable. We've been using this tool for a few years now and have conducted numerous simulations across the company, always with a great mix of fun and success. Both participants and admins have been thoroughly satisfied with the product and would gladly use it again or recommend it to their colleagues.

Rob Kelly

The Lean Game and Beer Game simulations within the Zensimu platform have been tremendous enablers to the learning objectives of my Introduction to Process Analytics course (introducing supply chain and operations management fundamentals). The students are highly engaged and able to process the concepts more fully with the help of the simulation. 

Professor for Purchasing and Supply Management

Florian

The supply chain simulation from Zensimu (Beergame) is an excellent tool that I regularly use in my courses. The bullwhip effect in particular is illustrated clearly and tangibly for students. The simulation not only promotes an understanding of complex processes in the supply chain, but also provides an ideal basis for building on this experience didactically. Highly recommended for anyone who wants to teach supply chain management in a practical way!

New Business Director

Andres Contreras

After a thrilling session to bring the team on board to maximize their results and look for new opportunities, the game allows everyone to have a different perspective on the impact of everyone´s activities on the final efficiency to gain more clients and improve the performance of the current ones. 

Antonio Suárez-Bustamante Galiano

Zensimu “Beer game” is a very useful tool for teams ice breaking and introduction in Logistic training in instructive and funny manner.

Lecturer & Program Director

Bublu Thakur-Weigold

Zensimu's electronic beer game is the best version on the market today. It captures the essential learnings of the game and its analytics are excellent. It was easy to configure and facilitate. My students benefited enormously. As an expert with decades of experience in the classic manual version of the Beer Game, Zensimu convinced me with its quality and user-friendliness. 

Boris Lebrun

Hello,
Thanks to the Beer Game, we have succeeded in raising awareness among operational teams about the constraints of the Supply Chain in terms of capacity.
The game is fun, it is configurable and its handling is intuitive for the trainer.
We have scheduled a training session every month for the coming years.
I also strongly recommand this game for an ice breaking.
Boris Lebrun
Project Manager
Airbus Helicopters

Senior Researcher Supply Chain Strategy & Development

Markus Witthaut

I have been using Zensimu Games since 2020 as part of online seminars for Supply Chain Management within a remote study curse (B.SC in Logistics). Since then, I have performed the seminar 4 to 5 times a year, mostly with the traditional beer game. As a seminar leader with more than 20 years of experience, I am very impressed by the functionality of Zensimu: The participants can get started after a very short introduction and it is very easy for me to lead several games at the same time. The various diagrams allow a vivid representation of the effects that occur in the game. Compared to the classic board game, the supervision effort is very low. Finally, I really like the fact that Zensimu is constantly working on improving the Beer Game and also frequently introduces new games. Overall, I am very satisfied with the tool and the support services.

Tim Neumann

Zensimu's Beer Game is the perfect tool to show how companies behave in supply chains. It illustrates important business fundamentals and demonstrates the reasons behind complex planning systems such as ERP systems. In contrast to the physical board game, it is much easier to play and can be customized more easily. 

Professor, Supply Chain Management

Dean Le Blanc

The Beer Game by Zensimu is an incredible tool for anyone looking to experience the intricacies of supply chain management in an engaging and immersive way. As a college professor teaching Supply Chain Management, I’ve found this simulation to be an invaluable asset in helping students understand the real-world dynamics of logistics, inventory, and production planning.

This game brings theory to life! What makes it stand out is the simplicity of its setup combined with the depth of the learning outcomes. The interface is intuitive, which allows both students and professionals to dive straight into the action without being bogged down by technical difficulties. It captures the ripple effects of decision-making and communication lapses in a supply chain in such a way that the infamous "bullwhip effect" becomes tangible and easy to comprehend.

Watching students collaborate, strategize, and adapt to changes in the supply chain environment is where the magic happens. The simulation challenges participants to balance demand, manage stock efficiently, and work seamlessly as a team. It's not only educational but also fun—students walk away from the experience with key insights that stick with them well beyond the classroom.

For educators and trainers, The Beer Game is a must-have tool in the supply chain teaching toolkit. Whether you're new to supply chain concepts or a seasoned professional looking for a refresher, this simulation captures the essence of real-world operations in an engaging, fast-paced format. Highly recommended!

Head of Planning Support

Sylvain ROUX

We introduced the Beergame simulation tool in our AIRBUS Supply Chain community 4 years ago.
It supported the awareness of all actors of the Supply Chain from Planning, to Logistics and Supply about the bullwhip effect and how to reduce it.
Great tool, allows remote sessions and champion ships !

Adjunkt

Nicolas

I have used the Beer Game to enhance teaching experience and learning outcomes with students at AP Degree level with good amount of success. 

The game is great when you want to faciltate discussions among students on a number of topics such as Bull Whip Effect, how you should communicate quantities in contracts, timely communications and how you can facilitate collaboration in the supply chain. 

The interface of the game and gamification of learning gives the students instant insights into a real life problem and consequences, that I wouldn´t be able to create through other methods such as a case study. 

I highly recommend it when teaching procurement and supply chain management.     

It is easy to set-up and explain object of the game. 

jose angel cordero rico

It has been an extremey good gift to find Zensimu tool. So well summarized concept in an evironment of learning by doing. Great!

Senior Advisor and Adjunct Professor

Michel Fender

The digital version of the Beergame developed by Zenzimu is almost a compulsory brick in my pedagogy. This is a great way to highlight the criticality of coordinating the interfaces between the key functions and the key role of supply chain management for supporting the execution of strategy based on clear tradeoffs. Beyond concepts, this learning approach enables to discover the problematics of lack of collaboration and data sharing along the supply chain and to do so in a practical, active and even funny manner, which is good to learn. I use it for different population from top managers at excel level (CXOs) to high potential and middle management with a recurrent success and valuable impact. 

Senior Learning & Development Specialist

Sarah Gordon

Both the Bear Game and the Lean Game worked phenomenally well for our team. We used it in multiple courses with a few dozen participants and got positive feedback from the learners each time. Mathias was extremely helpful and assisted us multiple times when we needed it. I cannot recommend this game enough to others!