Rafael Krueger

Before working with Matt, I was stuck at $6k/month and most of it came from 1:1 work, which means I was trading my time for money.
My course sales were somewhere $1,000–$1,500 a month. I knew I needed to get off the trading-time-for-money treadmill, but I didn't know how to make courses sell consistently.

Within 3 months of working with Matt, I nearly tripled my course revenue to $3,500/month and hit $9k/month total. I finally understand how to build offers people actually want and write sales pages that convert without me being on a call. 

My income is more predictable now and I'm way less dependent on 1:1 work.

Artzia

This course was a complete waste of time.

Hater

Refund my money. This course haven't taught me anything new

Another hater

Vova

Presh Kory

OMG!
This AI writing course is the best I've seen thus far.
I'm so happy....it opened my eyes to many things.

Tamara Gabrus

I am NOT tech savvy, but trying to start a PhD course and realizing that referring to my notes using highlights and chicken scratch isn't cutting it. Found my way onto Obsidian and found the Matt Giaro course for 80/20 and I am SO thankful I did. He breaks it down in a need to know manner. He makes it clear how you can adapt it later, but this gets you started NOW. If you don't have time to mess around for hours on end, take this course to make life simpler, NOW.

Jesse Pogue

I have been curious about AI writing for some time.
I have been writing on SubStack for about a year and a half now but I only write on the side due to not yet making income off my work. 
Since I currently can’t commit a large chunk of time on it, I think being able to use AI through the right prompts to get my work done in a more streamlined way will help me over the long term to be able to go full time as a content creator. At least that’s my goal. 
So far, I love the course. It’s easy to follow yet instructive. 
For people in the same boat as me, this would be a great course to learn how to use their limited time more effectively.

Debra Wuliger

Matt, thank you so much for this introduction to AI writing. I appreciate your time and generous sharing of ideas. You have opened Pandora’s Box!

Ehren Muhammad

Matt's course rocks.  I found the course and Matt's work via his email newsletter and he addressed a lot of the problems and challenges I was facing as a writer. Trying to find the right process and build the habits to publish consistently was a real struggle. The tips and guidance in Matt's newsletter helped me build the process I needed. And the course gave me more tools and practices to produce work that got attention, create profitable content consistently, and helped me get even more creative. Great course, Matt.

Vesta Lingvyte

The course is broken into manageable daily segments, so it made it easy to apply what I was learning directly into my writing. For the first time, I wasn’t relying on AI to write for me. I was still using it, but only to sharpen my voice.
If I had to sum up the course in one word? Specificity.

Christopher

Before working with Matt, I had been paying for an email system for ten years without sending a single proper email. I was working 60–80 hours a week and had no bandwidth to create content consistently.
Matt showed me how to use what I already had: my expertise, my existing clients, and an email list of around 1,500 people. We started with one email a week.
Those emails began generating 20–30 replies, including from people I hadn’t seen in five or even ten years. People forwarded them to friends, and I went from offering appointments within two weeks to being booked three to four months ahead.
For one new treatment, a single email generated 12 signups—without a sales page, a pitch, or even open appointment slots. The service was fully booked within about ten days and now generates approximately 8–10K per month.
Matt gave me a flexible framework I could use myself. I went from wondering what to write to having around 80 topics ready to go.
Today, I’m earning 30–40% more while spending 30–40% less time earning it. I’ve reduced my working week from five or six days to three and a half or four—and finally have more time for my family.
Matt didn’t just help me create content. He showed me how to turn the expertise and audience I already had into revenue, leverage, and peace of mind.

Karen McGowan

Matt always has top-of-the-line, helpful information. 

I recommend looking into his courses if you write for online, and/or have a website where you want to increase your traffic.

Anyone writing blogs or website pages would do well to check out all his options. His AI prompts are right on target, and have helped me write better in Social media and in articles.

Robin Sanah Kai

Super helpful step-by-step guidance how to start using AI in your side hustle. Perfect to me!

frey

Matt’s Ideas to Income has been an incredible resource, especially for newcomers to Substack or anyone starting out in the online writing space. As someone who’s been navigating this journey, I can honestly say that his guidance has been so helpful. It’s not just practical, it’s also incredibly realistic. Matt has a way of making the process of turning content into income feel much more approachable and achievable.

What I really appreciate is how his approach feels grounded in long-term success, rather than the quick wins that can often be tempting when starting out. It’s clear that his work is designed to help creators build something that lasts, which is exactly what many of us need when we’re trying to find our footing.

For anyone feeling unsure about how to move forward, Matt’s insights offer a clearer perspective. His approach makes the whole process feel less overwhelming and gives you a better sense of direction.

Alex P.

I needed to quickly write a 10-page article on a topic I was unfamiliar with. 
I'm familiar with AI, and I already knew how important the detailed prompting is. But your example turned out to be a great template, it saved me even more time.
And the technique of extracting my style in the form of a ready-to-use prompt is absolutely pure gold!
I really appreciate that you shared such useful information, and in a very timely manner. Thank you very much, sir!
(Alex P.)

Mark Wils

 I love your content.
Your newsletter is very insightful and I’ve learned a lot from you. 

Andrew Shell

I'm Andrew Shell, a Software Developer in Madison, WI. I've been working as a developer for over 20 years and have always wanted to start my freedom business. 

So many courses I've taken in the past have provided good information but had gaps that left me stuck. I've followed Matt for a while and purchased many of his courses. They always got right to the point and solved my problems for me. 

When I saw that Matt was offering coaching, I jumped at the chance to work with him because I knew his guidance would help me cut through my lack of clarity and get me results. I was not disappointed. 

After working with him for only three months, I have a niche I'm passionate about and, more importantly, a plan for what I need to do every day, every week, to reach my goals.

I highly recommend his coaching if you like Matt's content and find his courses helpful. He will help you focus your efforts and get where you need to be.

Bob Bly

I'm Andrew Shell, a senior software developer in Madison, WI. I'm trying to figure out a niche for a new newsletter and side-business for myself. What I liked most about this course is that there are a bunch of different exercises that when combined allowed me to connect the dots and figure out a niche to start out with. The funny thing is that in the end, my niche seemed somewhat obvious, but I think Niche Sniper really helped me understand the different aspects of my niche with more depth. If you're struggling to find your niche I think Niche Sniper is a great way to figure it out.

Colette Molteni

Hi, I’m Colette, and I purchased Matt’s course, The Substack System. After months of writing my Empathy Elevated newsletter and no growth on another platform, I moved my writing to a place where potential readers could better discover me. I purchased Matt’s course to learn how to grow on Substack. Matt puts a lot of care into this course. It is filled with practical action tips, not the fluff you usually get online. I followed his advice in the course and have increased my readership by 6x in just one month on Substack. Thanks, Matt! Want to grow your readership on Substack? Take The Substack System course from Matt.

Mary

I do allot of writing with ai (specifically Claude because I have given up on Chatgpt, lol)

Yet even with Claude I still find myself frustrated and totally just logging out at many points. 

But going through this course has opened my eye to a whole lot of mistakes I have been making with my prompting!
(And yes, I'm guilty of almost everything you mention 😅)

The insights you shared just makes my jaw drop and I can't believe I'm getting it for free!

Thank you Matt for this I'm really grateful!

If you are a Content Writer, a blogger or heck you do anything that relates to writing then this Course is definitely for you.
It's like Matt said, "Let ai do the 3000 word heavy writing in seconds, you just do the ideation and proper prompting." And that is precisely what the Course teaches you!

aji santoso

This email course is very good. I see how to use ChatGPT more intelligently.

paul

Great information. If you're planning on using AI in your business, look no further.

John Sigmon

I’ve always known that the prompt matters. It is awesome to have such a great and easy to follow edit set of templates. I have created my unique writing style prompt and have used it with great success. A small investment in getting the prompt “right” pays huge dividends. Thanks Matt.

Rich

I&nbsp;enjoyed your course on Lead Fingerprinting. 

It was technical but not too much. 

I can see you spent a lot of time refining and simplifying the whole approach and I appreciated&nbsp;its elegance.

It was a tremendous value and represents something further downstream from my start as a content creator, but I see it as something I will also be using soon.

Allan Johnson

I particularly liked how you used AI to identify voice/style and then train the AI. I can see that I could use this process to identify a client's voice/style (even if I don't use AI to create their content).
Capturing the client's TOV is a critical skill for copywriters, and these prompts would be particularly useful for newbies learning this skill. - Allan Johnson (You can find me at www.linkedin.com/in/allanjohnsonwriter.

Duane S DiCola

Very happy with the Course!!  Gave me the information I needed to get the job done.  Thanks!!

Mark Gifford

Just finished your course. 

So much useful practical information and action steps that helped me clearly see the big picture and the small details and how everything is connected.&nbsp;

Thank you for creating this course.&nbsp;
Mark Gifford&nbsp;

PS not sure if you know who the&nbsp;CAKE BOSS&nbsp; is but I think you are the&nbsp;CONTENT BOSS

David Whipple

I'm David, a ghostwriter and YouTuber who helps men improve their lives. My main focus is helping guys quit drinking, stay healthy, and live happy lives.

I took this course to learn how to write better welcome emails for my newsletter. I wanted my new readers to feel welcome and understood right from the start. My goal was to create emails that would get people interested and involved.

I liked how clear and organized the course was. It explained each step of writing welcome emails in a simple way. The examples and writing prompts were great. They helped me focus on the right things to say without sounding too pushy or boring.

The course taught me how to connect with my readers personally while addressing their problems. It gave me the tools and confidence to write emails that show I care, keep people interested, and match my style. Because of this, I was able to create a series of welcome emails that my readers like and that sets the right tone for our relationship.

I recommend this course to anyone who creates content, runs a business, or wants to build a strong connection with their audience through email. Whether you're just starting or want to improve your emails, this course gives practical tips and good strategies to make your emails stand out and get people to respond.

Trey Robbins

Britt Malka

Hi, I'm Britt Malka, and I'm a writer.

I use Notion a lot but I wasn't happy with it for note taking. There was too much setup to do for every new course or book I wanted to take notes for. So I was interested in Obsidian since everybody seemed to use it for notes.

But oh wow! Talk about steep learning curve. I tried several times, but I always got lost, couldn't find my files again and rage deleted the program more than once.

Then Matt sent me an email pointing to his course and I jumped right in.

For the first time, I feel that I can find my way around Obsidian and actually use it for notes. Now I just have to put in the praxis. I got the most important and I can play around from here.

I'm truly happy that I discovered and got this course.

Storytelling expert

Parker Worth

Matt Giaro is an email master. 

He's personally helped me bring in the dough while I sleep.

Teslim Adeyemo

My name is Teslim. 
I am a fulltime employee. Working on setting up my online business using email marketing to build an audience of raving fans and serve them to the best of my ability.
The 10 Minute Email course is a powerful course that helps you grow your business through emails.
If you have been receiving emails from Matt, you will notice that he practices what he teaches. After running through the course for the first time, I went back to all the emails I have been receiving from him. I checked them all structure by structure. And they all fit what he is teaching. 
The interesting thing again is that you are not just learming about email writing. You will learn about how to quickly create an offer even if you have never had a list before so that you can start making money as soon as you start building your list. This is a lovely course.
With the course, I got clarity about how to write an email and monetise my list easily without sweat. All I have to do is deploy the emails I have writtten.
For as long as you want to make money through your mailing list in a way that will make subscribers on your list be happier with you, then you need this course. Matt is a genius.

Matt Giaro is an email master And he's personally helped me bring in the dough while I sleep.

Jeff Eddy

My name is Jeff and I'm a corporate escapee building a new life as a solopreneur. I had purchased several of Matt Giaro's standalone courses, but really needed someone to hold me accountable for developing my Notion Systems Design business.

Matt helped me dial in on what was most important and gain an understanding of how to move forward in regular, iterative chunks, in a lot less time that it would have taken me to figure it out on my own. Matt was very tolerant with my fumbling around and happy to adapt the process to fit my thinking process.

If you are just starting your journey as a corporate escapee, or have been doing it for a while and just want to learn how to optimize your time to accomplish more with less effort, this is an outstanding value. I didn't just learn how to monetize my Notion skills, but how to approach maximizing my opportunities in other skill areas as well.

Tony Hill

Before working with Matt I had no strategy with my newsletter. I struggled putting my different offerings together in an intelligent (and systematic) way.

Working with Matt and being able to just focus on one thing is going to result in higher value and is going to lead to more opportunities. 

I recommend working with Matt to anyone who's getting burnt out on the content treadmill.

Jamie Kelly

Simple, straightforward and effective. Thank you for making life easier 🙏

Joy Watts

This course gives seasoned writers the confidence to maintain their distinctive voice whilst also leveraging the best of ChatGPT as a writing assistant. Thus allowing us to produce more content more quickly, or review variants that maintain our voice and tone whilst exploring genre nuances.

Mike Cardona | Automation Alchemist 🧪🔧

@mattgiaro Thanks Matt!

You’re one of the few who sends sales emails I actually enjoy :)

Furqan Punjani

@mattgiaro @FurqanPunjabi Thanks to you Matt... I love your writing style - straight but engaging . Pls keep writing

AlDEnterprises

I am enjoying your strategies for using chatGBT and the insights which you have offered.

Mandri

Mark Vassilevskiy

I'm a full-time content creator with over a million views on Medium, and Matt is the guy who always finds something interesting and useful that helps me grow further.

I was at his recent workshop and learned how to use ChatGPT more effectively. I've improved all the aspects of my articles, including the headlines, subheaders, etc.

Overall, he always has something to say that would impress or inspire.

Kelly Biltz

I was using simple easy prompts and now I’ve learned how to use my writing style and instruct chat gpt to be even more specific. I didn’t realize you can talk and prompt this platform the way you’ve shared and it’s quite accurate.

Evan

The Passive Income Machine course was great!

I learned a lot of useful information. I liked the combination of these two things:

1. Practical ways to write compelling emails.
2. How to set them up in a sequence that will get you sales.

All of which I previously did not know.

The Lead Magnet Bonus was neat as well.

Cheers Matt!

Heraclio

The course delivers as promised: it is basic, elementary and, above all, constructive, based on the criterion that everyone expands in the way they understand best. 

 It is very true that personal capabilities and motivations are not the same for everyone and have to be generated based on a personal vision.
  
 Waiting now for the update with excalidraw.
Thanks

Mani Maran

My name is Mani. I would like to start a side gig. I am working with Matt on content creation system. This is the first course. I love this course. He made me to think about lot of different aspects of how to choose a niche. He was promptly responding back the all the questions. This is funs and I really enjoyed. If you are not sure what niche to choose. Even if you are certain, validate your ideas through this course. You won't regret it for sure.

Brydon Brett

Great value for the price! Yeah, I could've gone to YouTube but this was way faster to get me going on Obsidian with someone who is using Obsidian the way I want to. Great course!

Ann V.

I'm someone who loves to learn, but I used to drown in information without a clear plan. Then I found Matt Giaro's "Second Brain" course, and it's been a total game-changer.

This course is fantastic because it teaches you how to organize all your knowledge effectively. Now, I make smarter choices about what I learn, how I learn it, and how I use it. It's been worth every penny.

Matt explains things clearly and thoughtfully. I was so impressed that I even bought another one of his courses. If you want to get more out of your learning and make it all purposeful his "Second Brain" course is a must-try. 

~Ann V., Educator and Student

Pebbles Pure Bites

Before I was lucky enough to come across this course I was clueless. I had just about thrown in the towel which was defeating on many levels. I'm only half way through but I'm learning a lot and I'm starting to see a light at the end of the tunnel. Thank you!

Dernish Reed

The idea of getting my writing undetected by AI by merely using it to write in my own writing style is superb. This really helps in building a consistent personal brand without worrying for AI’s restrictions.

Just realized crafting a collection of them for a specific task are indeed highly productive in terms of speed and various customization.

THANKS MATT!

Love your writing!

Josh Holladay

Honestly, Matt, your writing style is excellent!

Your articles, your emails...

I loved the puns, humor, wittiness you included and the thoroughness of your information.

What I just read is just what I needed to make an informed decision!

Nancy Gilliland

Thanks Matt,
You have helped my greatly. Showed me that better prompts equals better output by the AI. Helped by showing examples and the results. I'll be using what I've learned so far.
Thanks again from someone just starting out. Nancy G.

Daniel Canosa

Matt did a FANTASTIC job helping me with my email marketing automations – saving me HOURS in the process.

giontonon

So far, I'm loving this training: it's guiding me step by step, tip after tip, into better writing for my blog. High IQ but simple. Well done, Matt!

Caesar Scott

AI-Writing course

Giorgio Gandellini

Great emails!

gerald marti

I have yet to buy Matt's courses, but I enjoy reading his daily emails.

Mike Goitein

Matt has a knack for essentializing and picking through the noise to provide a set of actionable insights.

He's been there and has made the mistakes, learned from his experience, and succeeded. From his evolved point of view, he's able to see where other content creators are unable to gain traction.

There's no fluff or "filler" content with Matt – he gets straight to the point to get you where you want to go.

Hakasha

I am a academician by profession and had bought Matt Giaro's 3D note online course a few months back. This course is an eye opening to me since it guides us to a more effective approach in note taking/note making system. It definitely helps me in my career both in teaching and research activities. Finally, It is never too late for me or other academicians to try Matt's approach especially in these days where you will easily overwhelmed with tons of learning and studying styles.

Doug Zale

I’m Doug Zale. I’m a physician that has wanted to help type 2 diabetics control their blood sugars with fewer meds. 

I’ve helped my patients for many years but I wanted to help more diabetics. I just couldn’t get over the overwhelming amount of conflicting information until I took Matt’s courses. 

I’ve taken all of them and worked with him one on one for over 6 months. He got me on track with my website, diabeticempowerment.com, my emails, my online course, my messaging, my SEO, the whole enchilada! 

He gently nudges you into action with his practical but straightforward advice. I’ve listened to his course’s multiple times and always pick up something new. 
He’s a great teacher. 
I would recommend him to anyone who wants to learn about this email marketing business to spread your personal information to a larger audience.

Adriano de Marqui

Adriano Marqui, Software Developer, and Life Long Learning enthusiast
I first bought the course because Matt responded to emails about my questions.
Even without having bought the course, he started to help me in my search for knowledge.
I took the course and am grateful that it delivered its method of work and productivity.
My study and writing will be better thanks to him.
I recommend it to everyone who wants to stand out and get there faster.