I consider myself a funny guy...

But Steve is The Boss!

He writes attention grabbing, face hurting copy (from smiles and laughter not just punch in your face)

He (over)delivers so much and has so much talent for grabbing attention. He knows what he's doing.

I can say in added a few more tricks in my skillset, thanks to Steve.

He's a (more than) safe bet!

In all honesty, I hate AI. If anything, I can't stand it.

But, Steve helped open my mind to the possibilities AI is bringing to those of us who know how to think differently.

It was really eye opening. And this is the first time I can say with confidence that I'm kind of excited about what I can do with AI.

I highly recommend.

I was part of Steve's workshop "The Word is Not Enough," and it was incredible. I have a good understanding of AI on both the technical side and the practical day-to-day use of different tools as a marketer/copywriter. To say this workshop blew my mind is an understatement.

It shifted my perspective on where the world is going, the role that AI will be taking, and how to best position myself in this new world. It also showed me a new way of thinking about AI, how to stop trying to keep up with new AI developments (it's objectively impossible), and the best way to adapt to the speed of change. The workshop is so packed that if we were to list everything here, I would end up writing a whole sales letter. In conclusion, I highly recommend Steve and the work he puts out there.​​​​​​​​​​​​​​​​

I am only 2/3 of the way through the Week 1 Video and it's genius. For those of you that don't know, ChatGPT is a phenomenal tool, but you have to understand how to use that tool for maximum effectiveness. Steve breaks down it for dummies.

Steve teaches copywriting from First Principles, and he has this uncanny ability to deconstruct copy into base components so you understand on a fundamental level what went into a piece of copy and why it worked (or didn't).

Most importantly for me, he's able to explain the concept and then immediately show you in an almost mechanical way how to tactically implement it.

"Here's the idea...this is what it looks like to implement the idea. Start by..."

That only comes from a deep understanding of languages and psychology, which of course are the hallmarks of true professional.

I haven't stopped learning from him since our paths first crossed six months ago, and I recommend anyone who enjoys working with competent, ethical businessmen to consider Steve for whatever they need.

Not just copy...he's got a full-stack business mind.

Wow! The workshop was packed with value and it wasn't boring 😂 Steve actually took out time to talk to each person and genuinely helped everybody throughout the workshop.
We got our hands dirty writing super lame jokes 🤣🤣🤣 Steve good naturedly tolerated them all and then helped with perfecting our punch liners!
Thoroughly enjoyed a workshop after a very long time ☺️